A handsome man walks into a party and sees the most stunning woman at the bar. Think big hair, blow job lips, CFM shoes and cheek bones you could ski down.
Taking a deep breath, the man walks straight up to her and announces: "I am spectacular in bed." That's advertising.
The same man walks into the same party, sees that same dream woman, and walks directly over. He says: 'If you sleep with me I'll cover you in jewels AND you can sleep with my best friend." That's marketing.
This time, the man strolls into the party, leans casually on the bar, orders his cocktail and blatantly ignores the lady. Furious, she watches him from the corner of her eye just as the host leans over to her and whispers into her ear: "OMG! That man over there is incredible in bed." And that's PR.
Hugo Eyre-Varnier, founder of HugePR. (Has many boyfriends - just none of his own.)
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