Advertising Council Australia Launches the Comms Council Strategic Planning Lab

Are you ready to take your strategic thinking to the next level?

The Comms Council Strategic Planning Lab is the workshop you've been waiting for! Led by Rupert Price, chief strategy officer at DDB, this interactive, three day workshop will unlock the secrets of effective strategic communication planning, giving you the tools and skills you need to succeed in today's competitive market.

At the Comms Council Strategic Planning Lab, you'll learn from top industry experts, engage in challenging live briefings and gain confidence in your ability to turn strategic thinking into effective action. You'll delve into the core concepts that underpin strategic thinking and explore a range of research tools, from situation analysis to targeting and segmentation, all aimed at helping you find the right brand positioning for your clients.

But this workshop isn't just about theory – you'll also learn how to create compelling creative ideas that deliver on your strategy, and how to build a comms plan that takes your campaign to market. And finally, you'll master the art of evaluation, so that you can measure your success and learn from your achievements.

Previous participants have raved about the impact this workshop has had on their strategic planning skills, with many immediately applying what they've learned to their accounts. With the Comms Council Strategic Planning Lab, you'll gain a new perspective on strategy, and emerge ready to take on any challenge with confidence and skill.

Don't miss out on this opportunity to transform your strategic planning capabilities! Book your place now – the deadline is Friday 17th March, and spaces are filling up fast.

Booking deadline: 17th March

Course Dates: 19th April, 3rd May, 24th May 2023

Price: $1,900 + GST members and $2,500 + GST non-members