The Advertising Association has released the following comment in response to the publication of the interim update by the Migration Advisory Committee
A spokesperson at the Advertising Association commented:
“We welcome this evidence-based interim update from the Migration Advisory Committee. We need to do everything we can to make sure the UK remains open and welcoming to the world’s best advertising professionals alongside nurturing and developing home-grown talent. We know that international talent attracts international business to the UK, creating more jobs for the domestic workforce.
“Advertising is a British success story and a driver of economic growth. Every pound spent on advertising returns six pounds to GDP – that’s more than £120bn a year in total. The industry supports 1 million jobs, we export £5.8bn of advertising services globally and we are actively growing the uptake of advertising services among SMEs across the UK to further support growth.
“All of this depends on having access to the best skills in advertising. Our recent Ad Pays 6 report demonstrated our country’s strength in both importing and exporting advertising talent. Maintaining the UK as an attractive location to develop your advertising career is vital to sustain and grow our position as the world’s leading advertising hub.”