Advertising Association Issues Statement on UK/EU Brexit Deal

Following the announcement of a Brexit deal between the UK and EU, Advertising Association chief executive, Stephen Woodford, has made the following statement:

“UK advertising businesses will be relieved that a new UK/EU trade deal has been agreed. We will be studying the detail for the implications for our industry, for example, on how deep it goes on business services and mobility and whether there is legal certainty and predictability around data flows. In 2018, £3.7 billion worth of advertising services were exported to EU nations, 53% of total UK advertising exports and this trade depends heavily on the seamless flows of talent, services, goods and data that we have long enjoyed on both sides. We must make sure we strengthen this position for the future success of our industry and the wider UK economy.”