Advertising and Video Games: Who are the Gamers?
Too much content, too much noise
Creating content is crucial for brands to make themselves known to the audience. Nowadays, every brand tries its best to pass its message across and stand out from the crowd. Consequently, every day, we are exposed to brand content through all mediums and the market is becoming saturated. Only on YouTube, 500 hrs of content is uploaded every minute.
With a massive amount of content being delivered through all platforms, consumers expect more from brands.
Among gamers, 62% say they have more trust in socially and environmentally responsible brands. However, it's not only about publishing content out there and see what works. To stick out, brands need to create significant connections with their audience.
Gaming is pop culture.
It is the fastest-growing vertical within the entertainment industry. Besides providing a safe environment for brands to advertise their products and services in a fun and interactive way, gaming has a diversified and passionate audience.
There are 2.7 billion mobiles gamers worldwide. 49% are men, 51% are women, and most of the players are between 25-34 years old. So the stereotype of a gamer being a teenager is no longer valid. "In France, for instance, 71% of the population play games occasionally. 53% and 47% women", says Guilleminot.
Everyone is a gamer
Mobile has opened up gaming as an entertainment to the masses. Mobile gamers are highly active, 51% of users play throughout the day, and one in four have purchases advertised products and services. In addition, over 50% of consumers are willing to opt-in to watch up to a 60-second video if it delivers value.
Gaming is the most engaging form of content.
Gaming offers an immersive experience that can be played on different screens, allowing consumers to be part of the narrative and help brands engage with hard-to-reach demographics.
If you’d like to find out more about how Gameloft can help you gamify your content and reach your target audience, contact us today.
