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Adventure Is On The Road: New Jeep Campaign by Leo Burnett France Explores The Unknown

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Jeep signal re-position with new campaign

Adventure Is On The Road: New Jeep Campaign by Leo Burnett France Explores The Unknown

To drive a Jeep means not knowing where your journey will end. It’s the possibility to go anywhere … with the only limits being your imagination.

No longer content to push traditional fantasies of off-roading, Jeep, the world leader in 4x4, wants to deliver a message much more realistic and in line with today’s usage of SUV.

Every time we get behind the wheel of a Jeep, it’s the dawn of a potential adventure. In these three magnificent visuals produced by Leo Burnett France, Jeep reminds us that adventure is not just the preserve of the off-road… It can also be found on it.


Today, the pioneering 4x4 marque is making a resolute turn towards the future. By challenging the traditional codes of communication in the sector, Jeep delivers a message that is much more audible and credible to today’s drivers. Goodbye promises of an outdoor lifestyle often unattainable to most. Jeep, more than ever, is placing adventure right in the heart of peoples’ everyday — in the heart of their real lives.


With this campaign Jeep is signalling a welcomed strategic re-positioning, and with it, bringing a breath of fresh air into the traditional communication codes of the sector.

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Client

Advertiser: FCA France – JEEP

Art Director: Mohamed Bareche

Brand Communications Manager: Olivier Bouelharrag

Marketing Communications Manager : Stéphane Labous

Marketing Director: Matthieu Berne

Post Production / VFX

CG Artist: Salamagica , Anne Lecerf

Post Production Company: Watch Out Agent

Creative Agency

Art Buyer: Claire Sougy

Art Director: Mohamed Bareche

Copywriter: Montassar Chlaika

Creative Agency: Leo Burnett France

Executive Creative Director: Kurt Novack

Managing Director: Régis Perrone

Categories: Automotive, Cars

Publicis Worldwide, Mon, 13 Mar 2017 18:08:22 GMT