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Advance Publications Taps VIA

Creative 0 Add to collection

New marketing campaign in NOLA, AL

Advance Publications Taps VIA

 

Advance Publications has tapped The VIA Agency to create the first marketing campaign to encourage locals in these areas to use its digital news resources, as well as reassure the public that the newspapers are still providing the same trusted coverage they have done for as many as 150 years (in the case of the Times-Picayune). The creative in one of the ads illustrates the strength of the new cross-platform media company and the growth of its digital capabilities by showing a football player stepping out of a print paper, through a laptop, into a tablet and finally catching the ball through a mobile device.
 
 
Credits
 
Chief Creative Officer - Greg Smith
Creative Director - Ian Dunn
Assistant Creative Director - Chad Vanderlugt
Senior Copy Writer - Briana Bononcini
Art Director - Will Gardner
Production Designer - Jenn Arredondo

 

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lbbonline.com, Thu, 29 Nov 2012 12:17:19 GMT