Advance Auto Parts Names Mono Creative Agency of Record

Advance Auto Parts (AAP), the largest automotive aftermarket parts provider in North America, has named mono creative agency of record. AAP, which recently acquired competitor General Parts International, is partnering with mono to oversee many aspects of its marketing and brand strategy. New work is launching this summer.

"We're thrilled to build a relationship with an agency unafraid of challenging the category standards," said Charles Tyson, EVP-Merchandising, Marketing & Supply Chain at AAP. "With mono we've found the perfect partner to foster innovation in our upcoming marketing campaign as we look ahead to the second half of the year."

“We are incredibly excited to be working with AAP,” said Chris Lange, Co-Founder and Creative Co-Chair of mono. “AAP is a brand that is laser focused on who they are and who they want to reach. They are up for thinking differently and approaching the auto parts category in new ways. For us, that is inspiring.”

Headquartered in Roanoke, Va., AAP is a leading automotive aftermarket retailer of parts, accessories, batteries and maintenance items in the United States. As of December 28, 2013, the Company operated 4,049 stores in 39 states, Puerto Rico and the Virgin Islands.