Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Adults Get the Ultimate in Cosy in FCB Chicago’s ‘Baby Stroller Test-Ride’


Parents get the chance to genuinely test their baby’s pram in fun stunt for Contours

Adults Get the Ultimate in Cosy in FCB Chicago’s ‘Baby Stroller Test-Ride’
Everyone knows that choosing the right baby stroller is hard. Why? Because you can’t test it yourself.
Until now. Introducing the "The Stroller Test Ride by Contours”. Created by FCB Chicago, the adult-sized stroller is scaled exactly to replicate the original child-sized Contours Bliss stroller so that parents can try it out themselves. (The adult-sized stroller is exactly 2 times the size of the original baby-sized stroller.)
“The problem with shopping for baby strollers is that babies can’t tell you how they ride or feel, and parents can’t fit into them. We solved the problem. Now parents can shop informed,” says Todd Tilford, FCB Chicago chief creative officer, on the project.

“We created the test ride so adults could experience first-hand how each Contours Stroller is carefully designed with a baby’s joy and comfort in mind and make sure it’s the perfect choice for their family,” says president of Kolcraft, Tom Koltun.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
FCB US, Fri, 20 May 2016 09:55:59 GMT