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Adults Get the Ultimate in Cosy in FCB Chicago’s ‘Baby Stroller Test-Ride’

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Parents get the chance to genuinely test their baby’s pram in fun stunt for Contours

Adults Get the Ultimate in Cosy in FCB Chicago’s ‘Baby Stroller Test-Ride’
Everyone knows that choosing the right baby stroller is hard. Why? Because you can’t test it yourself.
 
Until now. Introducing the "The Stroller Test Ride by Contours”. Created by FCB Chicago, the adult-sized stroller is scaled exactly to replicate the original child-sized Contours Bliss stroller so that parents can try it out themselves. (The adult-sized stroller is exactly 2 times the size of the original baby-sized stroller.)
 
“The problem with shopping for baby strollers is that babies can’t tell you how they ride or feel, and parents can’t fit into them. We solved the problem. Now parents can shop informed,” says Todd Tilford, FCB Chicago chief creative officer, on the project.

“We created the test ride so adults could experience first-hand how each Contours Stroller is carefully designed with a baby’s joy and comfort in mind and make sure it’s the perfect choice for their family,” says president of Kolcraft, Tom Koltun.


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Production Company

Director: Robert Stockwell

Producer: Lauren Walker

Production Company: Cinema Libertad

Offline

Editor: Robert Stockwell

Creative Agency

Art Director: Gustavo Dorietto

Chief Creative Officer: Todd Tilford

Creative Agency: FCB Chicago

Executive Creative Director: Max Geraldo, John Bleeden

Managing Director: Hollie Platte

Producer: John Bleeden

Senior Producer: Kelley Varga

Writer: Sue Salvi, Megan Kellie, Tim Mason

Creatives: Max Geraldo

Client

Brand: Contours

FCB US, Fri, 20 May 2016 09:55:59 GMT