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Adstream's One Social Will Tame Social Content At Scale

Trends and Insight 271 Add to collection

One Social’s visibility and control will revolutionise content delivery to social media at scale

Adstream's One Social Will Tame Social Content At Scale
Officially launching today, One Social is Adstream’s social media flagship application. The breakthrough technology will transform the way brands, agencies and social teams manage and deliver social content.

Currently, brands and advertisers manage their social posting through a variety of complex platforms - each tailored to suit different social channels, platforms and media space. With the demand for quality and reactive social content rising exponentially, managing and delivering the sheer volume of posts and assets required to engage consumers has become a real challenge.

Recognising a need for a more intuitive solution, award-winning mar-tech company Adstream has drawn on 15 years of marketing creative asset management and delivery experience to develop one seamless platform to manage publishing across Facebook, Instagram, Twitter and YouTube, called One Social. 

The new software has been built for volume and will complement the current Adstream offering on TV, DOOH, Print, Radio, Digital and Programmatic. Users can gather and organise all social media content in Adstream’s asset management platform. One centralised dashboard allows them to publish paid and organic content directly to different social media channels and accounts from one consolidated content library. As a result, this provides the ability to schedule social publishing at scale whilst maintaining full control over the assets under one secure login.
Product Features:

  • Single-Click Unpublishing
Remove an asset from all channels and accounts with a single click. The control to avoid brand damage at your fingertips.

  • Automatic Scheduling & Publishing
Schedule to multiple channels & accounts in advance with unlimited publishing capabilities and schedule the automatic unpublishing of your posts.

  • Set Rules 
Ensure assets are delivered to the right place, channel and geography at the right time so that only approved content is live when needed. This is all managed in Adstream’s cloud-based platform, ensuring full control over who gets use of what and when.

  • One Central Dashboard for all Social Channels

One single view of all draft, published, unpublished and scheduled videos. Providing total visibility and coherence.

Katie Nykanen, chief technology officer at Adstream comments: “In today’s climate of rapid content consumption marketers, agencies and social media professionals must be able to react at lightning speed to current trends, discussions and news. Social publishing has become a time heavy and costly process involving multiple platforms and content management challenges. But it is likely that these challenges will only become greater in coming years, so we wanted to create a forward-thinking tool that would deal with social media content at scale. One Social allows our customers to publish or unpublish content up to 150 social profiles with just a few clicks. This not only provides greater visibility over ongoing social strategies but it provides more control and governance, saving hours of time that can be better spent making this content more effective.”

Daniel Mark, chief executive officer at Adstream comments: “One Social is going to bring control and scalability to the social media content supply chain of brands and agencies like no other. The advertising and media industries have been bowing under the weight of demand to deliver quality social content. Not only have the number of platforms that advertisers must deliver to increased but they have become more complex. A single global brand can have more than 100 social media accounts, how on earth can a brand manager have control? We couldn’t be more thrilled to launch a product that will help to bring the industry up to speed with this growing social content demand and allow agencies and marketers to do what they do best.”

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Categories: Media and Entertainment, Social Media Platforms

Adstream London, Mon, 20 Apr 2020 13:01:36 GMT