Adstream announces partnership with Samba Tech in Brazil
Adstream has signed a joint venture with Samba Tech, the market leader in Online Video Streaming in Brazil.
The exciting partnership creates a new business model in Brazil, upgrading the advertising distribution process for the entire advertising and marketing industry, in a country which alone moves more than $11.5 billion of ads per year. The process, which was previously manual and slow, will now be offered quickly and easily, through the joint venture products.
The newly created, AdstreamSamba, will consolidate the integration of technologies from both companies in order to offer complete digital logistics involving the whole advertising chain: Agencies, Video Producers and Broadcasters, making it the largest chain of online advertising transmission in the continent. In addition, the joint venture will offer management, production tools and digital distribution for print, workflow solutions and platforms to deliver to mobile devices and connected TV.
To manage the integration, both companies have named Celso Vergueiro as the Managing Director of AdstreamSamba with headquarters located in Sao Paulo and a subsidiary in Rio de Janeiro.
Celso joins Adstream with a wealth of experience, previously working with Discovery, Fox, MTV, Rede, HBO and Globosat in the advertising department and more recently within a Sao Paulo based advertising company as Commercial and Operations Manager.
Celso will be supported by Ricardo Parravicini, International Business Development Director, James Douglas formerly General Manager of Adstream Australia and now Head of Implementation, Emerging Markets and Emmelie Forsyth who will lead Adstream’s commercial expansion into Latin America.
Gustavo Caetano, founder and CEO of Samba Tech said :
"Samba has built a close relationship with the major broadcasters in the country and had already started negotiations even before the establishment of a joint venture with Adstream. Thus, the installation of servers and interfaces to receive the company's solutions were already underway. What we did was bring together the strengths of Samba Tech´s networks with Adstream´s expertise in solutions for advertisers, agencies and producers, in order to create this new company and business model"
Gerard Barron, Adstream’s CEO added:
"Expansion into Latin America is part of our strategy and it was natural to look to the Brazilian market. When we arrived in the country we found out that Samba Tech had solutions that were part of our supply chain performance. Our union as a single company will be much more positive than a possible competition in the market. The Adstream and Samba Tech know-how and technology, along with the knowledge of local business, will ensure benefits to the market of advertising and marketing in Brazil
AdstreamSamba will provide practicality and agility to the advertising environment, modernizing the processes of an entire industry.