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Adriana Lima Brings World Cup Fútbol to the US In Kia Spots
10/06/2014
Group745
Post Production
Los Angeles, USA
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David&Goliath LA & MJZ converts soccer fans around America
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As one of FIFA’s Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for fútbol in a new brand campaign.

This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S.  While most World Cup advertisers will focus on the “avid fan” through athlete-centered messaging, Kia aims to excite the avid fan while making introductions for the "casual fan."


In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans. 

The complete brand effort consists of 3 TV spots, radio, print, social media support including 3 vine videos, digital banners, point-of-sale and a dedicated FIFA landing page: Kia.com/FIFA.

The work will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties (including ABC) for six weeks.



Credits


Agency: David&Goliath, LA

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Creative Director/Art Director: John O’Hea

Associate Creative Director/Copywriter: Chip Waters

Art Director: Mike Cornell

Art Director: Rojelio Cabral

Copywriter: Andy Sciamanna

Head of Production, Managing Director: Carol Lombard

Executive Producer: Christopher Coleman

Managing Partner, Director of Client Services: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Mike O’Malley

Account Supervisor: Stacy Garibay

Account Coordinator: Lauren Kelley

Executive Director, Head of Planning: Seema Miller

Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Tony Kim

Product Information Manager: Russ Wortman

 

Production Company: MJZ

Director: Craig Gillespie

President: David Zander

Executive Producer: Emma Wilcockson

Producer: Martha Davis

 

Editorial: Spinach

Editor: Art Castle

Producer: Jonathan Carpio

 

Visual Effects: MPC

VFX Supervisor/Lead Flame: Jake Montgomery

Executive Producer: Asher Edwards

Producer: Nicole Fina

 

Music, Sound Design & Mix: Massive Music

Creative Director: Tim Adams

Executive Producer: Jessica Entner

Credits
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