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Adriana Lima Brings World Cup Fútbol to the US In Kia Spots

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David&Goliath LA & MJZ converts soccer fans around America

Adriana Lima Brings World Cup Fútbol to the US In Kia Spots

As one of FIFA’s Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for fútbol in a new brand campaign.

This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S.  While most World Cup advertisers will focus on the “avid fan” through athlete-centered messaging, Kia aims to excite the avid fan while making introductions for the "casual fan."

In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans. 

The complete brand effort consists of 3 TV spots, radio, print, social media support including 3 vine videos, digital banners, point-of-sale and a dedicated FIFA landing page:

The work will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties (including ABC) for six weeks.


Agency: David&Goliath, LA

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Creative Director/Art Director: John O’Hea

Associate Creative Director/Copywriter: Chip Waters

Art Director: Mike Cornell

Art Director: Rojelio Cabral

Copywriter: Andy Sciamanna

Head of Production, Managing Director: Carol Lombard

Executive Producer: Christopher Coleman

Managing Partner, Director of Client Services: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Mike O’Malley

Account Supervisor: Stacy Garibay

Account Coordinator: Lauren Kelley

Executive Director, Head of Planning: Seema Miller

Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Tony Kim

Product Information Manager: Russ Wortman


Production Company: MJZ

Director: Craig Gillespie

President: David Zander

Executive Producer: Emma Wilcockson

Producer: Martha Davis


Editorial: Spinach

Editor: Art Castle

Producer: Jonathan Carpio


Visual Effects: MPC

VFX Supervisor/Lead Flame: Jake Montgomery

Executive Producer: Asher Edwards

Producer: Nicole Fina


Music, Sound Design & Mix: Massive Music

Creative Director: Tim Adams

Executive Producer: Jessica Entner

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Genres: Comedy

Categories: Automotive, Cars

MPC LA, Tue, 10 Jun 2014 09:08:11 GMT