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Adorable Little Girl Makes Christmas Special Using Only a Telephone in THUN Film

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Milan agency Hallelujah tells the story of one family coming together to recreate an iconic photo and celebrate the festive season

Adorable Little Girl Makes Christmas Special Using Only a Telephone in THUN Film
Milan digital agency Hallelujah has created this year's Christmas campaign for Italian collectables, interior decoration and gift makers THUN. End-of-year celebrations have always been the most important event of the year for the company, not just for the business they receive, but especially for the values ​​expressed by the brand.

The film, conceived under the creative direction of Riccardo Garavaglia and Mizio Ratti, references the store’s famous ‘Four Heroes of Christmas’ ornament.

The storytelling develops around a family that, despite being divided by work and distances, finds its way for Christmas, thanks to the initiative of its youngest member. It's a story based on the power of homecoming at Christmas.

The production was entrusted to K48. The movie is supported by social campaigns on Facebook and Instagram, and preceded by teasers. There’s a possibility that the campaign may receive a television broadcast. 

The company was founded in Bolzano in 1950 by Countess Lene Thun and Count Otmar in a small modeling workshop at Castel Sant’Antonio. 

Today THUN is an international company with an annual turnover of 88 million Euros. THUN items are currently available in about 1250 stores, including 350 flagship stores.
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Music : Gianluca Di Ienno

Production Company

Director: Leone Balduzzi

Production Company: K48 Milano

Creative Agency

Creative Agency: Hallelujah Milano

Digital Strategy: Yilmas Mohammed Alì

Social Media: Laura Giuntoni

Digital Production Company

Project Manager: Andrea Licomati


Advertiser: THUN

Genres: People, Storytelling

Categories: Retail Stores, Retail and Restaurants, Fri, 24 Nov 2017 16:56:37 GMT