Milan digital agency Hallelujah has created this year's Christmas campaign for Italian collectables, interior decoration and gift makers THUN. End-of-year celebrations have always been the most important event of the year for the company, not just for the business they receive, but especially for the values ​​expressed by the brand.

The film, conceived under the creative direction of Riccardo Garavaglia and Mizio Ratti, references the store’s famous ‘Four Heroes of Christmas’ ornament.

The storytelling develops around a family that, despite being divided by work and distances, finds its way for Christmas, thanks to the initiative of its youngest member. It's a story based on the power of homecoming at Christmas.

The production was entrusted to K48. The movie is supported by social campaigns on Facebook and Instagram, and preceded by teasers. There’s a possibility that the campaign may receive a television broadcast. 

The company was founded in Bolzano in 1950 by Countess Lene Thun and Count Otmar in a small modeling workshop at Castel Sant’Antonio. 

Today THUN is an international company with an annual turnover of 88 million Euros. THUN items are currently available in about 1250 stores, including 350 flagship stores.