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Adorable Little Dragon Shows Tender Side in St.George Bank's Heart-Warming Christmas Campaign

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The campaign from Saatchi & Saatchi Sydney brings to life the importance of connection and generosity of spirit

Adorable Little Dragon Shows Tender Side in St.George Bank's Heart-Warming Christmas Campaign
St.George Bank has launched its new Christmas campaign via Saatchi & Saatchi Sydney. The nostalgic spot follows the story of 10-year-old Danny finding a way to bridge the gap of physical distance from his dad by making a meaningful Christmas gift this year – with the help of his Little Dragon.

The ‘For The Road’ campaign will launch with TV plus social and pre-roll content, digital, out-of-home, cinema and in-branch.

Kate Kissane, head of brand and advertising, St.George, said: “In speaking with our customers we found that it really is the thought that counts when it comes to Christmas giving. While the festive season may be different this year for many, the things that make it really wonderful — family, generosity and connection — are more evident than ever. Christmas has always been a particularly special part of the St.George calendar. It’s the time of year where we celebrate connecting with our customers and community, and our annual campaign is a big part of that.”

Chief creative officer of Saatchi & Saatchi, Mike Spirkovski, added: “We really enjoyed showing our Little Dragon’s tender side in this latest Christmas spot for St.George. ‘It’s not what you spend, it’s what you give’ is an important message for families this year given the challenges of 2020 and we hope it inspires a more meaningful holiday season.”

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Client: St.George Bank

Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish

Chapter Lead, St.George Brand & Advertising: Kate Kissane

Brand & Advertising Experience: Anthony Saunig

Service Owner, Brand & Advertising: Shea Whittington

Brand & Advertising Experience: Patricia Wade

Media Experience Lead: Mitch Holt


Creative Agency: Saatchi & Saatchi Sydney

Chief Creative Officer: Mike Spirkovski

Creative Director: Sam Chappell

Senior Copywriter: Anton Posa

Senior Art Director: Simon O’Neill

Strategy Partner: Matthew Morgan

Senior Broadcast Producer: Michael Demonsthenous

Integrated Producer: Simon Davis

Group Account Director: Suzanne Leddin

Senior Account Manager: Caitlin O’Connor


Media Agency: MediaLab

Senior Media Planning Director: Katie-Lynn Guerreo


Production Company: Prodigious

Director: Armand de Saint-Salvy

Producer: Abby Hunt

Post Production: Alt.VFX

Sound Design and Mix: Rumble Studios

Photographer: Jeremy Shaw via Prodigious

Genres: Storytelling

Categories: Banking, Finance

Saatchi & Saatchi Australia, Mon, 09 Nov 2020 02:03:38 GMT