Adobe Targets Students with Latest Campaign by Pereira O’Dell

Pereira O’Dell worked with Adobe to create a global advertising campaign for Adobe Students for the 2018 back to school season. The campaign titled ‘The Future is Yours. Make It.’ showcases how students can make anything more creative with Creative Cloud. 

Videos lead students to Adobe’s Make It centre (https://makeitcenter.adobe.com) where they can get inspiration, tutorials, and learn stuff they don’t teach you in school. Adobe Creative Cloud gives you the world's best creative apps so you can turn your brightest ideas into your greatest work across your desktop and mobile devices.

Five video vignettes highlight Photoshop, Spark and Illustrator software.

Adobe offers Creative Cloud to both students and teachers at 60% discount and gives access to every Adobe app for design, photography, video, and web on all desktop and mobile devices.

Media support includes programmatic video, YouTube and Spotify in additional to social and digital channels.