Adobe Takes a Humorous Approach to Bad Customer Experience

Adobe recently announced its 'Better Customer Experiences For All,' campaign – a series of video advertisements that shine a light on the modern problems many digital businesses face, highlighting the benefits that Adobe Experience Cloud offers. The campaign takes a ‘humorous’ approach to bad customer experiences to shed a light on the importance of providing exceptional digital customer experiences.

'Better Customer Experiences for All' was produced in partnership with creative agency Goodby Silverstein & Partners. The campaign launched during the Ryder Cup, and can be seen across Hulu, NBC Sports, Vizio, ESPN.com, Fortune, the Wall Street Journal, LinkedIn and more.

“Brands who can deliver the experiences their customers want are the ones leading in today’s digital-first world,” said John Travis, VP brand marketing, Adobe. “Our Better Customer Experiences For All campaign takes a humorous approach to bad customer experiences — we’ve all been there and can relate. Businesses who are embracing digital transformation are equipped to surprise and delight their customers at every touchpoint, they’re the brands thriving today and into the future.”