'Special Delivery' from 72andSunny LA and Somesuch focuses on an ice cream store that digitally transforms its business model using Adobe features to suit the world's current restrictions
Among everything else, 2020 brought uncertainty for many businesses and their owners, as well as their customers. In a new spot as part of the 'Business Moves With Adobe' campaign, Adobe, in partnership with creative agency 72andSunny Los Angeles, illustrates how digital transformation with Adobe Acrobat and Adobe Sign help make it possible for all businesses to transform and accelerate into the future.
In the film, 'Special Delivery', the brand focuses on an ice cream store that digitally transforms its business model. In using Adobe, the owner quickly pivots her model and brings ice cream to one of her biggest fans while the storefront is closed.
“It’s an understatement to say that this year has changed the way business is done,” said Ashley Still, SVP / GM of digital media, Adobe. “Now more than ever, digital transformation - especially going from paper-to-digital - must be a strategic priority for all organisations to maintain their business resilience and thrive.”
“Businesses everywhere understand that in order to adapt and thrive in this moment they need to transform,” added John Travis, vice president brand marketing, Adobe. “’Special Delivery’ showcases how digital transformation is more than just technology, it’s a transformation in mindset that empowers businesses to connect with their customers on a deeper and more personal level.”
'Special Delivery' first aired on Thanksgiving Day on FOX ,during the Washington Football Team and Dallas Cowboys game. The film will also live on digital and social.
“We were inspired by real life transformation stories of business owners who, like Mila, had to adapt to the changing times. We brought the story to life through a child’s eyes in order to show the emotional impact a business can have on its community”, concluded Tim Bateman, creative director, 72andSunny Los Angeles.