Adobe Celebrates Up-and-Coming Artists

For one week, Adobe is devoting all of their domestic and international social media channels to celebrate up-and-coming artists, displaying their work to over 16 million viewers worldwide. The social takeover, "The New Creatives Are Here," is an extension of the "New Creatives" campaign that launched last year with the online video, "I Am The New Creative." 

Arists featured include Sergio Albiac, Vault49, Joshua Davis, Sonia Dearling and Patrycja Podko_ścielny.

"We wanted to give the new creatives the biggest canvas we could," says Will Elliott creative director at Goodby Silverstein and Partners," because the best way to show how amazing Adobe Creative Cloud software is to celebrate the artists who are doing amazing things with it."  

Each day will features a new artist and include quotes from them on creativity, their Adobe Behance profiles and selected pieces of work. Beyond this week, every Friday will be devoted to a new creative. 

Credits

Ad Agency: Goodby Silverstein & Partners

Client: Adobe

Title of Creative Work: The New Creatives Are Here

Live Date: 1/20/14

Partner: Rich Silverstein

Creative Director: Will Elliott    

Associate Creative Director: Patrick Knowlton

Art Director: Sam Luchini

Copywriter: Roger Baran

Senior Digital Artist: Sanam Hayati

Director of Graphic Services: Jim King

Account Director: Joel Giullian