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Adobe Animals by Goodby, Silverstein & Partners

Creative 0 Add to collection

Post-Super Bowl ad skips expensive airtime slots

Adobe Animals by Goodby, Silverstein & Partners

 

Goodby, Silverstein & Partners have produced some post-Super Bowl work for Adobe. With all the hype around Super Bowl ads (and how much it cost to place them) Adobe wanted to skip the non-sense and released the following spot: Adobe Animals.
 
The commercial features a monkey and a horse discussing their roles in an upcoming ad for the ‘big game’. The spot ends with the Adobe slogan “metrics, not myths” which is their campaign to call out the cliques and faux pas of marketing.
 
 
Credits
 
Advertising Agency
Goodby Silverstein & Partners
 
Creative
Rich Silverstein - Co-Chairman, Creative Director
Keith Anderson - Creative Director
Shane Fleming - Art Director
Steve Nathans - Copywriter
 
Production
Cindy Fluitt - Director of Broadcast Production
Cindy Epps - Producer
 
Account
Robert Riccardi - Managing Partner
Angie Ziebell - Account Director
Joel Giullian - Account Director
VJ Varoon Jain – Account Manager
 
Strategy
John Thorpe – Group Brand Strategy Director
Molly Cabe – Senior Brand Strategist
 
Media
Dong Kim- Group Communication Strategy Director
Sarah Alwen- Sr. Communication Strategist
 
Production Company
Tool of North America
Director- Tom Routson
 
Editorial
Barbary Post
435 Pacific Avenue, Suite 300
San Francisco, California, 94133
 
Visual Effects
Brickyard
2054 Broadway
Santa Monica, CA  90404
 
 
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lbbonline.com, Tue, 05 Feb 2013 13:28:34 GMT