Fri, 15 May 2020 15:50:12 GMT
Last month, Adobe collaborated with iconic artist Shepard Fairey and other artists and creatives worldwide to kick off ‘Honor Heroes’ – a digital art project that honours the essential workers making a difference during Covid-19.
On the heels of this campaign, Adobe is now evolving this work into a digital art project which will run as a film/ad spot on a number of broadcast, digital and social platforms - beginning last night with a spot during Jimmy Kimmel Live! on ABC.
Adobe commissioned more than 25 artists for the project and the majority of what they received featured an individual near and dear to the artist. From an uncle who’s a tube worker in London, to a friend who paused graduate school to make hand sanitiser for nursing homes in Stockholm, to an ER doctor in Denver with her therapy dog, and many more.
In addition to the film/ad spot, Adobe collaborated with ABC’s Jimmy Kimmel Live! during their Healthcare Heroes segment series by honouring Samantha, a nurse who works at a senior living community in Connecticut, with a $10K gift. The segment featured a surprise visit from Adam Levine of Maroon 5 and The Voice, and Samantha’s sister, Sandra, honoured her with this amazing illustration.
To date, Adobe has committed $4.5 million to trusted organisations providing vital assistance to communities – locally and globally, and Adobe is pledging an additional $250k to Direct Relief as part of the Honour Heroes campaign. This donation is part of our overall efforts to supply necessary resources to help those in need during the Covid-19 pandemic.
Creative Agency: 72andSunny Los Angeles
Production: Hecho Studios
Animation: Hecho Studios