The event will uncover the secrets of award-winning creative campaigns from the ADMA Australian Creativity and Effectiveness Awards. It will be held on Wednesday, June 10 from 7.15am to 9.00am at Fraser’s Restaurant, Kings Park.
Mike Chuter, managing director of Publicis CUBED and an ADMA board director who has served as a judge and Effectiveness Chair for ADMA awards programs in recent years, will deliver the presentation, sharing his views on how the best work met ADMA’s new awards criteria.
Talking points will centre around campaigns such as the much lauded ANZ GAYTMs by Whybin\TBWA Group Melbourne; Saatchi & Saatchi Australia’s Penny the Pirate for Luxottica/OPSM, and the Melbourne Remote Control Tourist campaign for Tourism Victoria created by Clemenger BBDO Melbourne.
“ADMA changed its awards program last year to reflect the future direction of marketing and advertising. Work that works must resonate on the creative level to get people talking but it must also deliver solid business results. I’ll be talking about those exceptional campaigns that delighted consumers with their wit or poignancy but also demonstrated that creative approaches could deliver that essential return on investment,” said Chuter.
Tickets to the breakfast cost $99 for ADMA members and $115 for non-members.
They can be booked here
The ADMA WA Branch holds several events annually including its Early Bird Breakfast Series and a one-day conference in October. All events for 2015 will champion the topic of effective communication.