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ADMA Announces Agenda & Additional Keynotes for Techmix


Delegates will hear from global experts and local brands about how they were able to implement complex marketing technology

ADMA Announces Agenda & Additional Keynotes for Techmix

The Association for Data-driven Marketing and Advertising is announcing the agenda for its first-ever techmix event taking place Friday, 15 May 2015 at Sydney’s Sofitel Wentworth Hotel.

techmix is a unique event that will help marketers untangle the technology landscape and learn what marketing technology will help take their business to a new level.

More than 400 delegates ranging from CMOs to marketing technologists are expected to attend this unique industry event which provides a way for marketers to understand, identify and compare technology solutions in what is a burgeoning landscape. The day will feature 50+ presentations including global and local speakers, case studies, live demonstrations and a ‘deep dive’ into nine key technologies.

Delegates will get to hear from global experts and local brands about how they were able to implement complex marketing technology. They’ll be joined in the conversation by the big 5 advisory firms and a variety of vendors.

“techmix has a unique format in that it’s a solution-driven conference first and foremost. It’s designed to help marketers understand the complex marketing technology landscape and learn how they can marry their business strategies with the right technology to achieve successful business outcomes,” said ADMA CEO, Jodie Sangster.

Ms Sangster and Jeff Clark, Managing Partner at Engage Digital, will kick off the event with a discussion around some of the preliminary findings from Engage’s 2015 State of Play: Marketing Automation Study, conducted in April Australia-wide by Engage and research firm GfK with ADMA’s support. 

The day is then split into three themes: data, engagement and analytics. Under this, three international keynotes will talk about their experiences implementing marketing technology.

They are: Damien Cummings, chief marketing officer, Philips (Singapore) will outline Philips’ APAC digital, social and content marketing strategy, take delegates for a ‘walk’ through the new Philips Asia Digital Command Centre and talk about how the company is revolutionising content distribution through social and digital.

Oliver Lynch (pictured), head of brand and marketing, Westpac New Zealand (NZ) will speak about the future of technology driven marketing.

Ken Chaplin, SVP & CMO, TransUnion and one of Forbes 50 Most Influential CMOs (USA) will talk about unprecedented visibility into the customer journey with data-driven attribution and how it has enabled fact-based decision making, for greater returns on marketing investments.

These keynote presentations will be anchored by nine inspirational talks by senior executives from advisory firms Accenture, Deloitte Digital, E&Y, KPMG and PwC who will talk about what’s possible with the technology and provide overviews of the nine current marketing tech landscapes including CRM, web analytics, advertising technology and customer data management.

Executives from Austrade, Foxtel, the NSW Football Federation, News Corp Australia, Optus and Suncorp will then take to the stage to talk about the challenges and joys they faced during the implementation of their technology.

The day also features action in the form of short presentations and live demonstrations given by technology providers such as Twitter, Facebook, Adobe, Datalicious, Marketo, Oracle, SAS and Teradata.

“We’re delighted to have an array of vendors at techmix to talk about how their solutions work. It won’t be a hard sales pitch, but an informative explanation of how their technology fits in the landscape,” said Sangster.

techmix was created by ADMA to help marketers obtain a better understanding of the marketing technology landscape.

Tickets to techmix are $275 for ADMA members and $355 for non-members. To view the agenda and register click here

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