Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
liahome
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Adjust Your Set Installs An Interactive Display For M&S

0

ADD TO COLLECTION

The display engages passers-by of the Marble Arch store

Adjust Your Set Installs An Interactive Display For M&S

Today Marks & Spencer launches a fast-moving and interactive display to engage passing viewers at its flagship Marble Arch store. This marks the first time the brand has used this approach.

Developed by digital content agency, Adjust Your Set, the video includes the new M&S campaign ‘In The Moment’. Echoing the four areas of the M&S Style and Living web pages, the display is made up of moving panels, working in multiples of four. The film accentuates the colours and features of each section using editorial style with bold trends and the latest looks.

Once the viewer touches the screen, the display splits into four ‘quarters’, each representing one of the zones. A touch in each of these will allow the user to investigate content, formatted to fit the size and resolution of the screen, along with highlighted text explaining the format of the zone. At any point, the viewer can ‘swipe back’ to the home screen to investigate another zone.

video
Adjust Your Set Installs An Interactive Display For M&S

CREDITS

Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Retail and Restaurants , Retail Stores

lbbonline.com, Fri, 02 May 2014 15:36:46 GMT