Adjust Your Set, the independent digital content agency, has hired ex-JWT Board Planning Director, Harvey Cossell to the newly created role of Planning Director.
Cossell, an award-winning strategist, will take up his new position with immediate effect, working alongside Editorial & Publishing Director, Christopher Lockwood and Nick Timon, Chief Strategy Officer.
During his 5 years at JWT, Cossell led the repositioning of the Kenco account and successfully launched the brand extension Kenco Millicano, for which the agency scooped a 2012 Marketing Society Award. He has led the strategy for a range of major brands, including Rowntree’s, Smirnoff GB, Toni & Guy, Baileys GB and Blossom Hill. Prior to JWT he was Senior Planner at Euro RSCG, working with Jaguar Global and Volvo Global.
As Planning Director at Adjust Your Set, Cossell will work across number of the agency’s key accounts including Barclaycard, Spotify, Marks & Spencer and Carphone Warehouse.
Chris Gorell Barnes, CEO and Founder of Adjust Your Set, said of the appointment “Harvey is a great addition to our team as we look to strengthen our unique strategic thinking and our creative output by using intelligent content to help brands on their journey to becoming always-on publishers.”
Harvey Cossell added: “All the ingredients for success are here at Adjust Your Set – a clear vision for the future, fantastic work and thriving client partnerships. As a pioneering digital content agency Adjust Your Set has a unique blend of strategy, creative, tech and publishing, all of which I am really excited about being part of.”
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