Tue, 21 Sep 2021 09:08:57 GMT
Los Angeles and New York-based creative content company Chromista welcomes Adina Birnbaum as its EP of new business development.
Brooklyn-based Adina Birnbaum began her career as a financial strategist for a leading hedge fund until she had an existential awakening. Ditching her forecasting models and power suits, she switched to advertising, landing her first gig in client services at the boutique editorial studio Breathe Editing, before joining ad giant BBDO as an assistant producer.
Adina has since worked at top agencies including Arts & Letters, DDB, Doubleday & Cartwright, EnergyBBDO, Johannes Leonardo, Mullen, and Sid Lee, in cities including Chicago, Los Angeles, New York, Richmond, and San Francisco. Her brand work includes campaigns and identities for Adidas Originals, Aflac, The Atlantic, AT&T, Belvedere, Quaker, Kate Spade, Wrigley, and many more.
With her diverse background, the common thread throughout Adina’s illustrious career has been her immense passion for creativity and unwavering support for emerging talent and underrepresented voices. From leading the first in-house broadcast productions for Chobani and Squarespace to being Instagram Marketing’s first freelance producer hire - establishing a production pipeline, process for platform content surrounding new product launches, and education initiatives - her dedication to the work and to the people involved is deep and personal.
Adina also served as a creative EP at MPC, working on music videos for artists like Sia, feature films, fashion shorts, and integrated ad campaigns. She helped establish the New York post pipeline for feature films with Jon Watts’s Cop Car. She later post-produced two independent films for Netflix with the design and animation company Hey Beautiful Jerk. In the experiential world, she led a three-store holiday pop-up for the Parisian luxury brand Hermès Petit H, involving the construction of large-scale custom interior merchandise display units, interactive holiday window displays, VIP events, printed collateral, and animation, which lived both in-store and online.
Sandy Haddad, executive producer at Chromista says: “Adina’s devotion to the work is self-evident. From traditional broadcast to experimental content, her resumé is beyond impressive. We’re excited to add her to our team, and particularly in this capacity. Her connections, experience, and knowledge will be a valuable asset to our growth in the coming years.”
“Chromista is a production company known for artistry and a commitment to telling beautiful narrative and visual stories in unique ways,” says Adina. “It is the perfect next step for me and I’m absolutely thrilled about it. I feel that everything in my career so far has led me to this very place.”