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Adidas x Humanrace Celebrates Human Spirit of Inclusivity for Latest Film

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The Adidas x Humanrace launch film was directed by STADIUM London's Giorgio Bruni

Adidas x Humanrace Celebrates Human Spirit of Inclusivity for Latest Film

​STADIUM worked with Jam3 and Adidas to launch Pharrell William’s newest collaboration with Adidas: Humanrace FC. The film shines a light on the humans shaping creativity and football culture today and tomorrow, including five young London creators who embody the passion and creativity of Pharrell’s designs, as well as the London women's team Romance FC, Arsenal, Manchester Utd, Real Madrid, Bayern Munich and Juventus.

​Shooting across five different cities in the UK and Europe, Adidas and STADIUM worked closely with each of the five teams, telling the intimate stories of how Humanrace x Adidas brings together the clubs for the first time, in a shared celebration of the human spirit. Pharrell and the Adidas design team’s joint ambition was for this to demonstrate the inclusive nature of football, uniting together while celebrating our differences.

​In the Man Utd film, STADIUM were inspired by the 80s rave scene in Manchester, mixing modern digital film making techniques with traditional analog approaches, such as visual collages in collaboration with artist Jazz Grant and 35mm film manipulation techniques with Ana Projects.


CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Genres: People, Storytelling

Categories: Short Films and Music Videos, Short films

STADIUM, Thu, 11 Feb 2021 22:45:44 GMT