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adidas Originals Tap Pinnochio's Jiminy Cricket for Playful SUPERTURF ADVENTURE SW Spot

Creative 44 Add to collection

YOUTH MODE provide the sound for the latest campaign from Sean Wotherspoon

adidas Originals Tap Pinnochio's Jiminy Cricket for Playful SUPERTURF ADVENTURE SW Spot

Sean Wotherspoon has reunited with adidas Originals for a nature-inspired release. Dubbed the SUPERTURF ADVENTURE SW, the new silhouette is based on the Response Hoverturf, which has been adorned with a range of playful design touches that celebrate the natural world.

The sneaker’s upper features a colourful design, with sections arriving in green, orange, blue and purple. A purple zip runs up the tongue, giving a glimpse of Jiminy Cricket — from Disney’s Pinnochio — beneath. Sean chose the character as a reference to his own childhood memories at Disneyland, and Jiminiy Cricket’s appearance on the 'Recycle Please' bins across the resort.

Continuing this theme, the sneaker utilises recycled elements across the upper, including a 100% recycled polyester and insole. The upper itself is constructed from 20% recycled polyester. Rounding out the collection, Sean and adidas Originals have complemented the SUPERTURF ADVENTURE SW with an accompanying apparel capsule.

As per the previous SUPEREARTH projects, the soundtrack was provided by Theophilus London & The Bebey Band, with YOUTH MODE on sound design.

video
ADIDAS ORIGINALS - SUPERTURF
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Client

Advertiser: Adidas

Creative Agency

Animator: Alex Gamsu Jenkins

Music

Music Company: YOUTH MODE

Composer: Theophilus London & The Bebey Band

Sound Designer: Ash Hanif

Genres: Animation, Music & Sound Design, Fashion & Beauty, Luxury

Categories: Shoes, Clothing and Fashion

YOUTH MODE, Thu, 07 Oct 2021 13:49:26 GMT