Foot Locker Europe and adidas Originals have launched a campaign to promote the new adidas Originals Brooklyn Nets range that’s exclusively available at Foot Locker.
To launch the new range, an urban basketball court in West London was transformed into a late night party venue.
The team invited hundreds of Foot Locker’s Facebook fans down to the venue with the promise of a huge celebration and the chance to meet a very special celebrity guest.
On the night troops of body-poppers, artists, basketball players, trampolinists, break-dancers, cheerleaders and DJs partied alongside hundreds of Footlocker’s Facebook Fans.
The campaign launches with an 80” online film and a 30” TV spot which capture the party from every angle. We see the basketball court heaving with people, the party-goers enjoying every minute and the positive vibes flowing freely. The basketball players take centre stage, performing incredible tricks, when surprise guest Fernando Torres appears and shows off his own unique skills.
The campaign, created by Michael Hughes and Dalatando Almedia, consisting of a TV ad, online video, digital display, website and point of sale will run from the 28th November for 4 weeks in the UK, Italy and France.
Client name & job title: Tommaso Calzolari - GTM Manager , Communications, adidas
Anna-Baika Fladenhofer - GTM Manager, Communications, adidas
Amandine Bigaret - Brand Director, Foot Locker Europe
Anna Stewart Kenkel - Manager, Brand Concept, Foot Locker Europe
Creative Agency: AMV BBDO
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planner: Alex Lewis
Agency Account Director: Benedict Pringle
TV Producer: Adam Walker
Digital Producer: Angela Meier
Media Agency: Carat
Media Planner: Victoria Gregory, Claire Thomas
Production Company: Pulse Films
Director: Luc Janin
Photographer: Felix Lamar
Production Co. Producer: Neil Andrews
Post-production Company: Smoke and Mirrors
Audio Post-production: Factory Studios
Digital Design Company: Athlon
Exposure (TV, Youtube etc): TV, YouTube
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