Tue, 06 May 2014 13:50:43 GMT
As we approach the business end of the closest season ever, adidas, BBH Sport & Hill & Knowlton have launched “Unlock the Game”, a unique campaign that exists in real time across adidas' social channels and pulls in adidas players who are battling it out for their teams in the Premier League.
Featuring adidas assets including Luis Suarez, David Silva, Oscar, Juan Mata, Leighton Baines and Aaron Ramsey, “Unlock the Game” was created to support the launch of the latest adidas new boots - adizero F50, Predator, 11Pro and Nitrocharge.
For the past few weeks, “Unlock the Game” has seen adidas comment on the fortunes of the key players responsible for 'unlocking' the tightest league in memory, either with a goal, an assist, or a piece of magic. It is set to run until the season climax, where someone will finally unlock the title.
The campaign has consisted of contextual and tactical social print running before, during and after all the big games. When the big moments have happened, adidas has been there with point of view, sparking debate and discussion online.
The campaign also comprises an online film which shows adidas’ players on the training ground and gives football fans a glimpse of these game-changing players as they hone their skills and plan how to unlock the biggest games.
Client: Steve Marks, Senior Communications Manager - Sport Performance
Client: Joe Carby, Digital Communications Manager
Agency: BBH Sport/Hill & Knowlton
Hill & Knowlton Consultant: Alex Preece
BBH Sport Creative Team: Jack Smedley and George Hackforth-Jones
BBH Sport Interactive Art Director: Vinny Olimpio
BBH Sport Creative Director: Ewan Paterson
BBH Sport Strategic Business Lead: Keir Mather
BBH Sport Team Director: Patrick Farrall
BBH Sport Strategist: Will Lion
BBH Sport Strategist: Jamie Watson
BBH Sport Team Assistant: Renwick McAslan
BBH Sport Producer: James Southward
Production Company: A+
Director: Niall O’Brien
Executive Producer: Lizie Gower
Producer: Dom Thomas
DoP: Matyas Erdely
Post Production: ETC / The Line
Post Producer: Matt Williams
Flame Artist: Adam Watson
Flame Assist: Taran Spear
Editor/Editing House: Simon Harwood @ Assembly Rooms
Sound: Miles @ Grand Central
BBH Sport Producer: Sarah Cox
Photographer: Adam Hinton
Genres: Animation, People
Categories: Clothing and Fashion, SportswearBBH London, Tue, 06 May 2014 13:50:43 GMT