adidas' Latest Installation Captures the Ultimate Display of Agility
Iris used CGI to painstakingly recreate iconic footballing movements for the sculpture
Last week an adidas installation was unveiled in central London, just in front of the London eye, to launch the latest adidas boot franchise. Designed and built to convey one of the most difficult skills to express in football – the art of agility.
What is it that makes a player able to seemingly dance around defenders whilst dribbling at speed? To truly appreciate what it takes, Iris and adidas have painstakingly investigated trademark runs from adidas’ most agile players - Messi, Firmino, Bernardo Silva to name a few.
Using CGI to trace their movement, from the moment they receive the ball to the moment it leaves their feet, Iris created a series of 1 to 1 scale ‘slices’ of their bodies in motion, spaced at varying distance based on their velocity over ground. The entire sculpture is then wrapped in the exact same agility bandage used to create the new NEMEZIZ 19 boots, creating a beautiful volumetric form and physical manifestation of agility in action.view more - Creative
Production Company: 1StaveMachine
Interactive Agency: Espadaysantacruza Studio
Creative Agency: Iris
Genres: Visual VFX, Action
Categories: Clothing and Fashion, SportswearIris, Wed, 22 May 2019 14:25:36 GMT