Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

adidas' Latest Installation Captures the Ultimate Display of Agility

Creative 348 Add to collection

Iris used CGI to painstakingly recreate iconic footballing movements for the sculpture

adidas' Latest Installation Captures the Ultimate Display of Agility
Last week an adidas installation was unveiled in central London, just in front of the London eye, to launch the latest adidas boot franchise. Designed and built to convey one of the most difficult skills to express in football – the art of agility.


What is it that makes a player able to seemingly dance around defenders whilst dribbling at speed? To truly appreciate what it takes, Iris and adidas have painstakingly investigated trademark runs from adidas’ most agile players - Messi, Firmino, Bernardo Silva to name a few.


Using CGI to trace their movement, from the moment they receive the ball to the moment it leaves their feet, Iris created a series of 1 to 1 scale ‘slices’ of their bodies in motion, spaced at varying distance based on their velocity over ground. The entire sculpture is then wrapped in the exact same agility bandage used to create the new NEMEZIZ 19 boots, creating a beautiful volumetric form and physical manifestation of agility in action.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: 1StaveMachine

Other

Interactive Agency: Espadaysantacruza Studio

Creative Agency

Creative Agency: Iris

Genres: Visual VFX, Action

Categories: Clothing and Fashion, Sportswear

Iris, Wed, 22 May 2019 14:25:36 GMT