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adidas is Unleashing Creativity on Super Bowl LI

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A new film series from 72andsunny stars supermodel Karlie Kloss, WNBA all-star Candace Parker and fitness influencer Hannah Bronfman

adidas is Unleashing Creativity on Super Bowl LI

​​adidas ​has unveiled a global campaign ​with 72andSunny Los Angeles that ​underlin​es​ the brand’s aggressive pursuit for creativity to push the boundaries of sport.

The new campaign, titled “Unleash Your Creativity,” is told through a female athlete’s lens and stars supermodel Karlie Kloss, fitness influencer Hannah Bronfman, fitness instructor and best-selling author Robin Arzon, WNBA All-Star Candace Parker and USWNT soccer star Becky Sauerbrunn, among others. The individual films where created by brand agency Sockeye, with the 30 second 'Unleash Your Creativity' spot from 72andSunny.

 “Like this campaign, creativity enables me to accomplish more and follow my passions. It is inspiring to work alongside this incredible group of women and help each other achieve our personal goals," said Karlie Kloss.

“Unleash Your Creativity” builds upon the brand’s belief that hard work only gets you so far. The campaign includes a multi-athlete TV spot and short film series that brings to life authentic stories of 15 female athletes around the globe who use creativity to defy conventions, reinvent routine, create their own path and inspire others to make a difference in sport.

Karlie Kloss’ film highlights how she uses her imagination to make a difference in the world while Candace Parker shows how she uses creativity to shape her style of play and elevate her game. Dancer and fitness influencer Ally Love inspires women to unleash their own creativity daily from her motivational spin classes to charging up an arena as host of the Brooklyn Nets. Ruqsana Begum is a British and European Kick-Boxing champion who blazed a trail for Muslim women to access sport. Running coach Jessie Zapo found a way to open her sport to a new generation of runners. USWNT Captain Becky Sauerbrunn uses her creativity in soccer to challenge her opponents on the field and win championships.

“Hard work is a given. We believe that athletes who tap into their creativity have a powerful edge,” said Lia Stierwalt, Senior Director of Global Brand Communications at adidas.

“This new film series continues the ‘Here to Create’ conversation that we began in 2016 reinforcing the brand’s point of view that engaging an athlete’s imagination to unleash their creativity will take them further than their mind or body ever could.”

“Unleash Your Creativity” will debut online tomorrow February 1 and will air globally in more than 20 countries during key moments including the Super Bowl LI Pre-Game Show, NBA All-Star Game, and The Academy Awards.

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Edit Assistant: Keith Hamm

Edit Company: Work

Editor: Jono Griffith & Adam Robinson

Producer: Lynne Mannino

Post Production / VFX

Colourist: Stefan Sonnenfeld

Executive Producer: Ashley McKim

Post Production Company: Company 3

Producer: Katie Andrews


Advertiser: adidas

Production Company

Director: Henry-Alex Rubin

DOP: David Devlin

Executive Producer: Drew Santarsiero

Producer: Leah Allina

Production Company: Smuggler

Production Designer: Shane Valentino

Creative Agency

Brand Manager: Audrey Huber

Chief Creative Officer: Glenn Cole

Chief Production Officer: Tom Dunlap

Creative Agency: 72andSunny, Sockeye

Executive Creative Director: Jason Norcross

Group Creative Director: Frank Hahn

Group Strategy Director: Sudeep Gohil

Producer: Katie McCain

Senior Director: Sean Matthews

Strategist: Bogart Avila

Strategy Director: Heather Lewis

Writer: Carrie Dunn

Genres: People

Categories: Clothing and Fashion, Sportswear

72andSunny NY, Wed, 01 Feb 2017 10:54:04 GMT