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adidas Introduces the Brazuca


New spot puts World Cup 2014 ball in the spotlight

adidas Introduces the Brazuca

Introducing the Brazuca! Adidas has kicked off its World Cup 2014 campaign by introducing the ‘Brazuca’ ball, the official ball of the competition and, when all’s said and done, the real star of the show.

The energetic campaign comes from TBWZ\Chiat\Day Lost Angeles and sees the ball’s journey from the streets to the stadium, helped along by some nippy editing from Work's Ben Jordan.


Client: adidas Football
Campaign: I Am Brazuca
Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: John Norman
Executive Creative Director: Fabio Costa
Associate Creative Director: Chris Hutchinson
Associate Creative Director: Driscoll Reid
Executive Agency Producer: Guia Iacomin
Senior Agency Producer: Chris Spencer
Director Of Digital Production: Peter Bassett
Managing Director: Laurent Janneau
Account Director: Caroline Britt
Management Supervisor: Sarah Lamberson
Management Supervisor: Chris Crockett
Senior Account Manager: Justin Martin
Budget Director: Joe Basso
Project Manager: Noreen Masih
Group Planning Director: Scott Macmaster
Planning Director: Martin Ramos
Associate Director, Communications Strategy: Ian Carey
Senior Business Affairs Manager: Mimi Hirsch
Senior Broadcast Traffic: Jerry Neill
Motion Design Lead: Kevin Reid
3D/VFX Generalist: Jefferson Wu
Film Production, Post, VFX, and Digital Production: STOPP/FAMILY
Directors: Zachary Richter/Stopp & Bram Coppens / Caviar
Creative Director: Zachary Richter
Director of Photography: Patrick Otten
Executive Producer: Fredrik Montan Frizell
Executive Line Producer: Anna Adamsson
Line Producer: Cliff Schumacher
Tech lead: Ola Björling
Editor: Ben Jordan / Work Editorial
Assistant Editor: Patrick Muphree
Assistant Editor: Teah Strandjord
VFX supervisor: Arvid Björn
VFX supervisor: Julius Denizhan
VFX supervisor: Johan Boije
Post Producer: Linda Östlund
Colorist: Annika Pehrson
Sound Design: Eric Thorsell
Final Mix: Ian Stiernswärd Persson
Lead Developer: Jin Kim
Front-/Back-end Developer: Mattias Hedman
Senior Art Director: Abraham Cortes
Art Director: Dersu Rhodes
Binaural recording: Johan Belin/ Dinahmoe

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WORK UK, Thu, 12 Dec 2013 12:06:45 GMT