adidas Indonesia Awards Digital Duties to VML Qais

PT adidas Indonesia has appointed VML Qais as its digital agency of record.

VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating and strategizing all of adidas Indonesia’s digital marketing efforts. The agency will lead the management of adidas Indonesia’s social media channels, as well as implement and execute campaigns in line with its global product launch schedule.

Commenting on the appointment, Ivon Liesmana, Senior Manager – Brand Activation, adidas Indonesia said, “We wanted a digital partner who not only understands our business, but who can help lead our digital strategy. Our aim is to grow our digital touch points in order to lead online conversations and create buzz. We believe with this new partnership with VML Qais, which has a long record of experiences in digital marketing, will help us to achieve our goal.”

Added Piotr Jakubowski, Head of Digital, VML Qais Indonesia, “Our team is thrilled at the opportunity to work with such an iconic brand, particularly in a booming environment like Indonesia.”

VML Qais Indonesia has already taken the reins of the adidas Indonesia social media channels. “With the World Cup and other exciting news occurring within the adidas ecosystem, we are excited for the year in store!” said Jakubowski.