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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

adidas' Humbling Third Shirt Homage Celebrations Arsenal's Diverse Community

10/09/2020
Advertising Agency
London, UK
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Director Karim Huu Do teamed up with Iris to pay a tribute to head coach Mikel Arteta's to talk to the Arsenal family

‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.

The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family’; Arsenal legends Kanu and Bergkamp also support the message with neat cameo’s.

The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.


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