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adidas' Humbling Third Shirt Homage Celebrations Arsenal's Diverse Community

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Director Karim Huu Do teamed up with Iris to pay a tribute to head coach Mikel Arteta's to talk to the Arsenal family

adidas' Humbling Third Shirt Homage Celebrations Arsenal's Diverse Community

‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.

The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family’; Arsenal legends Kanu and Bergkamp also support the message with neat cameo’s.

The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.

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Lead strategic and creative agency: Iris


Creative Directors: Henry Scotland, Rachid Ahouiyek

Creative Team: Charlie Parker, Jonny Marsh

Strategist: Ben Milligan

Senior Account Director: Theo Jenkins

Senior Account Executive: Dyfed Thomas

Agency Producers: Nadia Black, Catharine Griffiths

Design Director: David Missen

Midweight Designer: Will Timney

Director: Karim Huu Do


Production Company: Object & Animal

EP: Dom Thomas

Producer: Alex Chamberlain

Production Manager: Tom O’Driscoll

DOP: Molly Manning Walker

Production Design: Studio Augmenta

Costume Designer: Verity May Lane

1st AD: Dan Smith

Casting: Road Casting

Post Production

Editor: Elise Butt @ Trim

Post & VFX: ETC

Colourist: Jason Wallis

Sound Design: Ben Gulvin & 750mph

Music: Soundtree

Genres: People, Storytelling, Dialogue

Categories: Clothing and Fashion, Sportswear

Iris, Thu, 10 Sep 2020 16:58:09 GMT