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adidas' Football's Latest Campaign is a Star-Studded Glitchfest Extravaganza

Creative 286 Add to collection

Directed by Agile's Zac Ella, 'Glitch' puts a spotlight on FIFA World Cup stars Benjamin Mendy and Paulo Dybala

adidas' Football's Latest Campaign is a Star-Studded Glitchfest Extravaganza

Zac Ella has directed the latest World Cup Adidas Glitch19 spot with a series of football stars.

The campaign put a spotlight on two FIFA World Cup stars - Benjamin Mendy and Paulo Dybala - who are the latest to power-up and join the Adidas #Glitch19 squad.

As the biggest players attached to #Glitch19, Adidas rewarded the dynamic duo by creating bespoke football boots that have been designed and crafted with each player’s alter ego in mind - Mendy ‘The Shark’ and Dybala ‘The Jewel’.

Each film acts as a superhero title sequence that sees each of the players morph from the norm and enter a Glitch Portal as a super-football hero.

The timeline to create the films was tight with three weeks to deliver from the shoot date. The shoot took place in London and Paris, with each of the players showing off their acting skills against green screen.

Alongside the creatives at Iris, Agile director Zac Ella developed a set of fun, high energy, unexpected films that is an extension from the previous GLITCH Spring/Summer campaign. 

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Client

Brand: Adidas

Post Production / VFX

Post Production Company: Agile Films

Sound

Sound Engineer: Malcolm Goldie

Creative Agency

Creative Agency: Iris Worldwide

Production Company

Production Company: Agile Films

Director: Zac Ella

DOP: Nic Booth

Producer: Emma Bewley

Animators: Chris Dunleavy & Alex Dunford

Stylist: Nil Tomakan

Hair and Make Up: Anna Inglis Hall

Gaffer: Ben Millar

Music

Composer: Malcolm Goldie

Genres: Visual VFX, People

Categories: Clothing and Fashion, Sportswear

Agile Films, Tue, 03 Jul 2018 13:30:05 GMT