Hobby home page
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Adidas & Extra Butter's Short Film Empowers Late Night Hustlers in NYC

Creative 304 Add to collection

Film produced by BRYGHT YOUNG THINGS premiered at Metrograph in New York on 9th of January

Adidas & Extra Butter's Short Film Empowers Late Night Hustlers in NYC

'Never Too Late' is a collaborative film from BRYGHT YOUNG THINGS in association with Adidas & Extra Butter that premiered to a packed house at Metrograph in NYC on 9th of January.

The film from BYT tells the stories of three creative individuals who are forging a unique path to their dreams. BYT curated the rising filmmakers with the goal of weaving these authentic stories into one cohesive narrative. The subject matters pushes conventional thinking for brand storytelling by presenting unforgettable and raw stories in a way that is rarely seen in advertising.

The project coincides with the global release of the Adidas 'Nite Jogger'. The film releases on Monday 14th of January. You can view the trailer below.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: Ntropic

Flame Artists: Mark Sanna

Colourist: Ayumi Ashley

Producer: Will Mok

Production Company

Production Company: BRYGHT YOUNG THINGS

Executive Producer: Daniel Navetta

Director: Daniel Navetta, Nina Meredith

DOP: Joe Victorine, Ben Carey, Logan Triplett

Producer: Steve Cozzarelli, Sean Delahunt, Sean Lyness


Sound Company: Brooklyn-post

Sound Engineer: Tom Camuso

Digital Agency



Composer: Michael Picton


Edit Company: WAX

Editor: Alvaro Del Val

Edit Assistant: Jean Taylor

Producer: Kelly Mackey

Creative Agency

Creative Agency: EXTRA BUTTER

Creative Director: Jeff Staple



Genres: Documentary, People, Storytelling

Categories: Shoes, Clothing and Fashion

BRYGHT YOUNG THINGS, Thu, 10 Jan 2019 21:04:15 GMT