Thu, 31 Oct 2013 09:30:46 GMT
Whenever sports stars come to Asia, they do an autograph session. But when Dwight Howard came to Manila, adidas went all in to do something that had never been done before.
Introducing Signature Shots.
By coding a new ball-tracking program, adidas let Dwight Howard create autographs for his fans with a ball and a court, instead of a pen and paper.
Lucky fans were invited to play one-on-one versus Dwight, with the movement of the ball captured to create a totally unique signature. The signature was then printed onto an adidas shirt, creating a one-of-a-kind piece for the fan to take home.
Agency: TBWA\ Singapore
Creative Director: Hagan de Villiers
Copywriter: James Holman
Art Director: Nuno Teixeira
Account Director: Peter Etheridge
Planner: Steven Watson
Marketing Manager (adidas): Sarah Fisher
Production Company: Six Toes Singapore
Executive Producer: Haydn Evans
Videographer/Editor: Erasmus William
Videographer/Sound: Ed Cryer
Technical Development: TBWA\ Santiago Mangada Puno
Technical Directors: Tadpole
Event Logistics: RSA
TBWA\ Santiago Mangada Puno (Philippines) Credits:
Nino Reyes (Assistant Creative Director)
Jake Tesoro (Creative Director)
Francis Bagnes (Producer)
Anne Rodriguez (Producer)
Maan de la Cruz (Producer)