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adidas 'crazyquick' by180LA

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A$AP Rocky, John Wall , Damian Lillard and Jrue Holiday star

adidas 'crazyquick' by180LA

adidas premieres their latest campaign, "Quick Ain't Fair" featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). "Quick Ain't Fair," from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of the Crazyquick, they dominate over all competition.
 


"The technology in this shoe is proven to make ballers quicker," says 180LA copywriter Kevin Steele. "We brought this to life by putting three of the quickest guards in the league inside the giantCrazyquick shoe and showing them using the shoe to crossover and cut up anychallengers."
 
"Then we worked with A$AP Rocky to co-create an urban tale, similar to a fairy tale but with more swag, to tell the story."
 

Credits 
Campaign: crazyquick
Length: :45
Spot: Quick Ain’t Fair
Agency:  180LA
Client:  adidas
 
Agency: 180LA
Managing Partner, Executive Creative Director:  William Gelner
Creative Director:  Amir Farhang
Head of Production: Natasha Wellesley
Agency Producer: Colleen Wellman
Art Director: Marcus Cross
Copywriter: Kevin Steele
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax

Client Credits: adidas
Global Group Communications Director: Ryan Morlan
Global Communications Manager: Lorrin Pascoe
 
Music
Track: “Goldie”
Artist: A$AP Rocky
 
 
Production
Production Co.:  Reset
Director: Andre Stringer
Executive Producer: Jeff McDougal
Line Producer: Adam Cramer

Editorial 
Editorial Company: Rock Paper Scissors
Editor:  Stewart Reeves
Managing Director: Linda Carlson
Executive Producer:   Carol Lynn Weaver
 
Transfer
Company: MPC
Colorist:  Mark Gethin
Executive Producer: Asher Edwards
Color Producer:  Amanda Ornelas
 
Special effects/VFX
Company: MPC
Creative Director: Jake Montgomery
Flame Lead: Jake Montgomery
3D Lead: Daniel Marsh
Flame: Jake Montgomery,Andy Edwards
Nuke: Will Voss, Lisa Ryan
CG/FX:  Erik Borzi,Maxx Burman, Christian Sanchez, Michael Wynd
Executive Producer: Asher Edwards
Producer:  Nicole Fina
 
Mix
Company: Beacon Street
Mixer:  Mike Franklin
 

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Genres: People, Dialogue

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Fri, 26 Apr 2013 14:31:10 GMT