Mojo Supermarket's campaign aims to settle the storm caused by Fernando Tatis Jr. for his 'lack of respect' for the game's gentlemanly unwritten rules
With the help of Mojo Supermarket, Adidas is taking on the OLD established world of baseball in a new film that celebrates the most exciting and most criticised new player in the league, Fernando Tatis Jr.
This year, baseball was completely shaken up by Fernando, a 21-year-old Dominican player who plays hard, and doesn’t have any heart for baseball’s gentlemanly unwritten rules. He runs up the score. He flips the bat. He celebrates his home runs. And, he’s been rubbing traditional baseball fans the wrong way.
When Major League Baseball announced its shortlist for 2020’s MVP - and Fernando was noticeably missing - Adidas decided to rally around their player and the excitement he has brought to the game. Adidas tapped creative agency Mojo Supermarket to create a campaign for him under their 'Ready for Change' platform.
The result is a film titled 'Baseball is dead. Viva El Beisbol.', a film airing today, when the league’s MVP will be announced. It documents the dying breed of old school baseball fans watching Fernando play the sport and losing their cool because he doesn’t play by the 'unwritten rules' of the sport.
“It’s a bold statement to make for a brand that sells baseball gear. But our partners at Adidas never flinched” said Mo Said, founder and CCO of Mojo Supermarket. “As soon as we heard news about Tatis being left off the MVP shortlist, they wanted to act quickly. In a matter of days we produced a message, right in time for the MVP ceremony that said - Baseball is dead. And its rebirth looks a lot like a 21-year-old Dominican dude."