adidas Brings Together Stars of Football for Fearless FW19 Boot Launch
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Iris launches 'The Deal' featuring a number of football stars such as Paul Pogba, Leo Messi, and Mesut Ozil
To launch adidas’ FW19 football boot pack, adidas’ biggest stars have come together to test the limits of their fellow creators and dare them to create.
The campaign from Iris, dubbed ‘The Deal,’ sees star players such as Paul Pogba, Leo Messi, and Mesut Ozil use the language of revolutionaries and world leaders, challenging fans and creators to unlearn everything they know, and meet the conditions they set out to own the fearlessness that goes hand in hand with owning adidas boots.
The hero films sees the stars as disruptive, intrusive and unmissable; confidently outlining the characteristics of a new footballing world order, as dictated by adidas. They demand that fans make a choice – buy the boots and accept the conditions they set – or keep their money and allow the boots to be taken by someone willing to accept The Deal.
The hero film is accompanied by 21 individual player films (delivered in their native tongue), the manifesto outlined by football legends separates creators from everyone else and boldly leads the new football revolution.
The animations were created by Blink Ink, using in-camera stop-motion. The films were directed by Nicos Livesey.
The films have gone live across adidas social channels, plus individual player films in their first language have gone live on their channels. The campaign also includes audio content to be rolled out across Spotify plus a suite of 2D OOH.
Post Production / VFX
Colourist: Duncan Russell & Holly Greig @ Freefolk
Production Company: Blink Ink
Director: Nicos Livesy
Producer: Alex Halley
Music : George Castle
Editor: Will Walsh @ BURNING FLAG
Creative Agency: Iris (2D Production)
Creative Director: Rachid Ahouiyek
Senior Creatives: Matt Wood and Tom Loveless
Planning Director: Ben Milligan
Senior Account Director: Simone Botherway
Executive Producer: Michael Hanney
Junior Producer: Hetty Yoxall
Designer: Will Timney
Artworker: Tom Park
Retouch: Cat Wood
Sound Company: Grand Central Studios
Sound Engineer: George Castle and Aaron Taffel
Producer: Sarah King
Genres: People, Action, Scenic, Dialogue
Categories: Shoes, Clothing and FashionIris, 11 months ago