Fresh from demolishing West Ham 4-0 on the opening weekend of the season, Manchester United kicks off the brand new Premier League season in style thanks to Adidas’ electric #HereToCreate campaign, which showcases United’s new kit.
Featuring an all-star line-up of Paul Pogba, David De Gea, Juan Mata, Jesse Lingard, Ander Herrera and Daley Blind alongside manager Jose Mourinho, #HereToCreate dramatically illuminates the club’s home ground, Old Trafford - dubbed ‘The Theatre of Dreams’ by legendary midfielder, Bobby Charlton – to declare: “This is our stage and we are born to perform”.
#HereToCreate embraces the metaphor, transforming the iconic stadium into a literal theatre stage, on which only the most creative stars can shine. The film’s striking mixture of puppetry and live action-animation adds another dimension to the footballers’ creative talents and energy, as sparks fly from Pogba’s fingertips and De Gea sets a drum kit aflame.
Set to the pumping beats of Birmingham rapper, Mist, and East London rap producer, Steel Banglez’ custom-made track, the pacing of the fast-cuts and highly-stylised visuals channel a youthful, grittier edge.
Devised by The Corner, #HereToCreate builds on the agency’s history with Adidas, having delivered a number of the brand’s previous campaigns. ENVY Advertising was responsible for executing the full post production and sound design.
#HereToCreate is the latest product of Adidas and Manchester United’s 10-year partnership, beginning in 2015, that brings together two of the world’s leading sports brands.
#HereToCreate is now live online.
Ander Herrera and Juan Mata reimagined as puppets
Paul Pogba makes sparks fly
David de Gea sets the drum kit aflame
Jesse Lingard lays down some beats