Mon, 03 Dec 2018 17:38:13 GMT
Working in collaboration with Luttrell Productions, Mill+ created this vibrant and bold spot to promote the release of a limited range of shirts for a collaboration between Adidas and EA SPORTS.
Featuring football superstars Jesse Lingard, Marcelo, Dybala and David Alaba, this attention-grabbing spot showcases the limited edition shirts with an abundance of colour, patterns and visuals.
Mill+ creative director Tom Dibb explains: "Creatively, we had a well-defined starting point and a clear brief. Each of the four shirts has a distinctive pattern and we were tasked with bringing these to 2D designs to life through video content.
"We went to work building a detailed response that incorporated both creative concepts and social strategy. We delivered this in under a week. A week later we were in production. In the two months that followed we worked closely with EA in Vancouver to bring the project to life, delivering an arsenal of boundary-pushing visuals optimised for social. Every element of this project - from initial creative thoughts to complex post-production was built at The Mill’s London studio.
"The foundation of this spot was four shoots which took place in four different countries. We took the footage and used the whole arsenal of The Mill’s Design Studio to make it as attention-grabbing as possible. Pretty much the whole design studio was working on this at some point, as we used a mixture of 3D assets, motion graphics, live action and some 2D artwork."view more - Creative
Editor: Matthew Newman, Theo Gibara
Post Production Company: The Mill
Producer: Nicole Duncan
Colourist: Thomas Mangham
Assistant Producer: James Yeo
Online Artist: David Wishart, James Pratt
Design: Paul Bloomfield, Sam Singleton, Henry Foreman, Kenny Addeh, Matthew Campbell, Oliver Johnson, Enric Rodriguez, Roly Edwards, Florian Thamer, Katie McQuillan, Anthony Fieldsend, Rajinder Davsi, Kwok Fung Lam
Production Company: Mill+
Producer: Anthony Doyle, Thomas Gent
DOP: Giles Harvey
Director: Oliver Davies, Stip
Creative Agency: Mill+
Creative Director: Tom Dibb
Genres: Visual VFX, People, Action
Categories: Clothing and Fashion, SportswearMill London, Mon, 03 Dec 2018 17:38:13 GMT