Created by 72andSunny, the dynamic spot is soundtracked by American pop, funk, and hip-hop duo BANZAI
adidas today unveiled a global campaign showcasing the brand’s aggressive pursuit for creativity to be seen in sport, no matter the athlete.
The new campaign, titled “See Creativity” is the latest chapter of adidas’ Here to Create campaign and is told through the lens of female athletes from around the world.
In December, adidas’ campaign “Calling All Creators”, invited athletes everywhere to find the Creator within, based on the belief that athletes should be recognised first and foremost for their creativity. The result is a celebration of athletes who use their creativity across multiple sports, whether they’re playing on the court, field, ice or pitch.
“See Creativity” builds on the brand’s belief that hard work only gets you so far. The campaign includes a multi-athlete film that celebrates Creators who are confident and courageous from different disciplines.
Follow the “Here to Create” conversation via #heretocreate on @adidas Twitter, Instagram and Facebook channels.