We round up the big winners in pole position for 2013
It’s one of the first award shows off the starting blocks in the advertising calendar and unfolds in a region that’s seen its metal haul grow year-by-year – Adfest has become something of a bellwether festival for predicting the year’s big winners. From sing-along rail safety anthems to unfortunate catfish, check out our pick of the winning work.
Dumb Ways to Die
Gold in Interactive and film Grande Lotus for this mega-viral from McCann Melbourne. ‘Nuff said.
NRMA Car Creation
Whybin TBWA, Will O’Rourke and the Glue Society pile in to create this clever campaign that won the Grande Integrated Lotus.
A mind-boggling, tongue-twisting experience created for TedXSydney by ClemengerBBDO to represent the theme of ‘Live, Real, Now’. This hidden installation that fed off attendee’s behaviour took the Grande Lotus in Interactive.
‘Unicorn x Space Brothers “Feel So Moon”’
OK, so we got as far as the title of this project and fell in love. The interactive music video for Japanese band Unicorn was created in collaboration with manga title ‘Space Brothers’ and was created by Party, Tokyo, and took Gold in Interactive.
Bury the Past
DDB DM9JamesSyfu, Manila challenged the Philippines’ appetite for salacious sex scandals in a campaign that sought to challenge deep-rooted cultural assumptions and won a Gold award.
Leo Burnett Sydney took the Grande Lotus in Print for its vintage Bunderberg Red campaign. Press Jury president, Ronald Ng, Chief Creative Officer of BBDO/Proximity Singapore explained: “As the Print jury, we tried to judge work from the point of view of a consumer and, therefore, looked for executions that were strong on human insights. We were excited about awarding the Grande Lotus to Bundeberg Red. As a piece of work, it ticked all the boxes and delivered great, classic advertising in print form
‘The Ultimate Pencil: Old Man’
Print Craft was a massive category this year, with 325 entries and a whopping 12 Gold Awards. Among them was this artful campaign for Staedtler Mars Lumograph pencils, which took two awards for Illustration and Best Use of Illustration.
More Than Just…
Being irredeemable bookworms, we couldn’t help but warm to Y&R Malaysia’s series of images for Penguin books, which took a Gold for Art Direction in the Print Craft category.