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BANGKOK: ADFEST has revealed this year’s Awards Ranking Summary and entry statistics, which can now be downloaded from the Press Centre at www.adfest.com
This year, 330 agencies from 39 cities entered ADFEST, with 2,708 entries overall. The top cities for submissions were Tokyo, Bangkok, Mumbai, Manila and Hong Kong, while the top performing cities were Tokyo, Bangkok, Mumbai, Shanghai and Sydney.
Overall, the most awarded agencies in the region are: Ogilvy Shanghai, JWT India (Mumbai), Dentsu Inc (Tokyo), Creative Juice \ Bangkok (TBWA), and Ace Saatchi & Saatchi Manila. Ogilvy Shanghai won the most number of medals, winning 13 Lotus Awards plus 7 finalists. (This includes 1 Gold, 4 Silver, 7 Bronze and 1 Lotus Roots Award). JWT India won 11 Lotus Awards plus 7 finalists, including the highest tally of Gold, Silver, Bronze and Finalist, making it this year’s ADFEST Agency of the Year. (Overall, JWT India won 3 Gold, 4 Silver and 4 Bronze).
The ADFEST Lotus Awards include 14 different categories: Film; Press; Poster; Outdoor; Radio; Cyber; Direct; Design; 360; INNOVA and Lotus Roots. In these categories, 171 Lotuses were awarded. In the craft categories (Print Craft; Film Craft; and New Director), only 32 Lotuses were awarded.