AdFest 2024: What Not to Miss from BBDO's Lineup of Events

Get ready to spark your creativity and innovation at this year’s AdFest, starting this week, once again bringing together some of the biggest names in advertising and marketing to share their insights on the latest industry trends and best practices. Among the various exciting events planned from Friday and onwards include a workshop on 'Collide. Embracing Conflict To Boost Creativity' given by BBDO Singapore's Guan Hin Tay and a keynote discussion on the topic of 'Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape’ given by BBDO India's Josy Paul, and BBDO Singapore's Guan Hin Tay.

Workshop: 'Collide. Embracing Conflict To Boost Creativity'

Kickstart your Friday, March 22nd, with a burst of inspiration from 10:00 AM to 1:00 PM at Pattaya Exhibition and Convention Hall (PEACH). Join Guan Hin Tay, the creative chairman of BBDO Singapore, as he takes you on a journey through the world of creative conflict with insights from his latest book, one of Amazon’s best-selling books in less than 24 hours, "Collide: Embracing Conflict to Boost Creativity". The workshop will delve into how embracing conflict can be a powerful catalyst for creativity, offering practical frameworks for ideation that lead to groundbreaking innovations.

The workshop is limited, so interested attendees are advised to register as soon as possible to secure their spot.

To register for the workshop, please click here.

Keynote Discussion: "Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape"

Continue your day with an engaging discussion between chairman and chief creative officer of BBDO India, Josy Paul and Guan Hin Tay, creative chairman of BBDO Singapore from 3:40 PM to 4:15 PM at the Conference Hall. This unique session will explore the dynamic relationship between human creativity and AI, highlighting the importance of emotional intelligence in the digital era. Generative AI can be a powerful tool for boosting our creativity while offering new possibilities for the execution of ideas. Every technological revolution comes with its set of obstacles. The key is not to shy away from these challenges but to adapt, evolve, and find ways to turn them into opportunities. This talk is designed to inspire and guide attendees towards leveraging the collaborative power of human-AI interaction in the creative process. Plus, attendees can look forward to a little something extra that's sure to add to the experience.

For more information, visit the ADFEST official website.

#AdaptToThrive #AI #HumanAIConnect

About the speakers:

JOSY PAUL

Chairman and chief creative officer of BBDO India

Josy started BBDO India from the backseat of his car in 2008.

His visionary leadership has since garnered accolades such as 'Creative Agency Head of The Year' by the Indian Advertising Association (IAA) and recognition as one of the most influential figures in Indian advertising, as acknowledged by The Economic Times. In 2020, he received the esteemed honour of being inducted into the Advertising Club Calcutta's Hall of Fame.

Josy's groundbreaking past campaigns, guided by his philosophy of 'Create acts, not ads,' have consistently challenged norms and inspired change. The iconic #ShareTheLoad campaign, launched in 2015, initiated dialogues on gender equality by championing men's involvement in household chores, earning prestigious awards like a Glass Lion Grand Prix at Cannes and multiple Gold Lions.

Before his BBDO India journey, Josy established the challenger agency 'David' for Ogilvy in June 2000, which has now grown into a global network.

Josy Paul remains a challenger at heart, catalysing transformative shifts in perception and cultural attitudes. He actively contributes to the industry as a jury member in renowned award shows and his words are frequently seen in the press. His dynamic presence extends to speaking engagements on prominent stages like Cannes Lions, where his visionary ideas continue to inspire change.

Side Fact: Josy was born during an earthquake and has a permanent tremor.

GUAN HIN TAY

Creative chairman of BBDO Singapore

Tay Guan Hin, creative chairman of BBDO Singapore, carved a significant name for himself in the creative industry. His creativity, displayed through his contributions to notable agency global networks has been a game-changer. Through digital engagement, his expertise in fostering brand preference for blue-chip clients, including Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, has increased market share and successfully navigated complex business challenges.

His newly launched book by Penguin "Collide: Embracing Conflict to Boost Creativity" became one of Amazon's best-selling in less than 24 hours. This is his first book.

Internationally recognised, with over 300 creative awards to his name. He etched a mark in history by becoming the first Singaporean in Southeast Asia to serve as a jury president at Cannes Lions and the first to preside Design & Art Direction London, a global show of high reputation and many other prestigious regional events like APAC Effies and ADFEST.

Known for his engaging speeches, Guan has been a global keynote speaker at various industry events, including TEDx, Spikes Asia, Ad Stars, Brand Magic Summit, One Show, and Cannes Lions. He has shared his insights with major clients such as the US Grain Council, Tencent, Ntuc, TikTok, Meta and Unilever.

A strong advocate for nurturing future talents, Guan founded the first student awards in Singapore and has mentored and trained young talents. He notably served as a judge and speaker at the 2004 One Show China. 

Guan's dedication to promoting innovation was further demonstrated during his tenure as the President of the Asia Professional Speakers Association from 2022-2023.