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ADFEST 2016 Unveils Full Program



Cheil, BBDO Asia, Nexus & more to speak at next week's festival

ADFEST 2016 Unveils Full Program

ADFEST has announced the final sessions that will complete a spectacular four-day line-up of speakers, workshops, networking forums and parties next week at ADFEST 2016, which kicks off on Wednesday 16th March.

Delegate Passes to next week’s festival can be purchased here.

The last sessions to be announced are:

‘Mary had a Little Lan: Making Technology Playfully Elementary’, Cheil Worldwide: Jason Chang & Republic Studios: Eric Hu (16th March, 11:30am) 

Jason Chang, Creative Director at Cheil Greater China in Shanghai and Eric Hu, Executive Producer & Founder at Republic Studios in Shanghai, will present a session called: ‘Mary had a Little Lan: Making Technology Playfully Elementary’, which takes place on the first day of the festival at 11:30am. 

Their session will investigate the necessity of human context in a tech-heavy world, and how child-like cues enrich our engagement with technology.

Chang’s creative career began in Shanghai at Bravo Asia where he worked with clients such as Porsche, Moet Hennessy, and New Balance. After Bravo was acquired by Cheil, he took the creative helm of branding and design, where his eye for product design blends with his branding experience to create new product brands like Kamiliant for Samsonite. 

Hu is Executive Producer and Founder of Republic Studios, a boutique New York-based motion graphics and CG house. Currently overseeing Republic’s Shanghai office, he has over eight years of experience producing animation work for the China commercial market.

‘Building a Creative Culture’, BBDO Asia: Jean-Paul Burge (17th March, 10:45am)

Jean-Paul Burge, Chairman and CEO of BBDO Asia, will kick off Day 2 of ADFEST 2016 with a session exploring how to foster and develop a creative culture within agencies. What does it take to foster the next generation of multi-skilled talent? How can creative culture be maintained alongside organisational growth?

Burge was appointed Chairman and CEO of BBDO Asia in March 2015. He began his career with JWT in 1998 and joined BBDO in 2004. Over the past seventeen years he has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore.

‘The Secret Ingredient’, ADK: Richard Yu & Fumitaka Takano (17th March, 2:30pm)

ADK’s Richard Yu and Fumitaka Takano will reveal ‘The Secret Ingredient’ when it comes to creating groundbreaking ideas for clients.

Yu is Chief Creative Officer & China Network Creative Consultant at ADK Taiwan. He is also joining ADFEST 2016 as Jury President of Direct Lotus.

From designer to CCO over the past 22 years, Yu has led his agency to win Agency of the Year for seven consecutive years (2008-2014, Bates and ADK) in Greater China or Taiwan at several famous creative rankings.

Fumitaka Takano is Creative Director & Communication Architect at ADK in Tokyo. In 2014, he made up digital creative team ‘NOIMAN’ within ADK pursuing innovative approaches.

‘Telling Stories in Real-World and Virtual Spaces’, Nexus Interactive Arts: Luke Ritchie (Thursday 17th, 6:45pm)

This presentation will begin with live immersive theater, taking teachings from PunchDrunk or Future Cinema to explore how to build an experience for one person, or 1,000.

Presented by Luke Ritchie, Executive Producer of Nexus Interactive Arts in London, the session will also borrow knowledge from games designers and filmmakers to explore what constitutes a "scene" in a 360 virtual environment, and how to get 'visitors' from A to B without them ever feeling guided.

“The intention for the talk is for clients and agencies to feel more confident while approaching less-linear based work, and realise open spaces, real or virtual, only imply freedom: we're still very much in control,” says Ritchie.

‘The Gunn Report 2015’ by Emma Wilkie, (Friday 18th March, 11:30am)

Emma Wilkie returns to ADFEST for the World Premiere presentation of The Gunn Report 2015. Don’t miss the most comprehensive showcase of 2015’s best, as well as The Gunn Report’s exclusive Asia Pacific ranking.

Wilkie has been Donald Gunn’s collaborator and co-presenter of The Gunn Report since January 2003, and has been instrumental in The Gunn Report’s growth to date. 

‘Getting from Good to Great. The Power of Creativity’, D&AD: Steve Henry (Saturday 19th March, 10:45am)

D&AD is bringing one of England’s top creative thinkers Steve Henry to ADFEST to present a session that will help advertising professionals move beyond creating ‘good’ work to creating ‘great’ work.

“I believe that 95% of advertising is a waste of money. It disappears- because it doesn’t dare to stand out enough. Doing outstanding work takes courage as well as creative talent. In this talk, I will explain why I believe really great work is so rare in our industry – and give insights into how to produce really great work,” says Henry, Founder of HHCL and Decoded, voted Campaign's Agency of the Decade in 2000.

Henry’s session will examine all aspects of the creative process, from client relationships, to research, to how your creative should be working.


‘Creativity, Collaboration, Cirque du Soleil’, LEO Digital Network, Shanghai (19th March, 3:15pm)

In 2010, over 500 artists, designers, engineers, acrobats and dancers came together to create The House Of Dancing Water with Franco Dragone in Macau, China. It was the largest, most technical water-based theatrical show in the world.

LEO Digital Network bring you, a conversation between Jesko von den Steinen, Creative Strategist of Enso Entertainment Strategies (E2S) and Amber Liu, VP of LEO Digital Network and CEO & Founder of Amber Communications, von den Steinen will explain what he’s learned touring the world as a solo artist with Cirque du Soleil and Franco Dragone, as well as creating The House Of Dancing Water.

Liu’s questions will address common problems facing the marketing communication industry today to discover if there’s anything advertising professionals can learn from the world of performing arts.

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