Thu, 03 Sep 2020 13:47:16 GMT
As new habits, platforms and challenges present themselves, creative thinkers must find their associated opportunities. Therefore when approaching the rebrand of Vitamin's growing family of studios, with only themselves as the client, their mantra of 'push the possible' immediately opened the door to unhindered innovative problem solving.
The audio brief was to bring a family of diverse and characterful studios together under one recognisable banner, through creating a suite of sonic assets. This multifaceted sound design project was worked on by Adelphoi's in-house, Emmy winning sound designer and composer, Andy Sherriff.
Andy commented: 'The challenge here was making sure that all of the audio elements worked in isolation with each ident but also worked when grouped together to represent the overall company. As there were a great number of moving parts making up each piece, it was incredibly important that we were able to still hear different elemental details when they came together.'
The project has currently been shortlisted for a CreativePool award in the composition category.
Advertiser: Vitamin London
Music Company: Adelphoi Music
Composer: Andy Sherriff
Sound Company: Adelphoi Music
Producer: Andy Sherriff