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ADC's Laser Cat is Shooting Cities... With Creativity!

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Creatives 'Feed' Laser Cat work for him to project onto buildings

ADC's Laser Cat is Shooting Cities... With Creativity!

Laser Cat is a gigantic feline-shaped art installation that projects the personal projects of professional creatives through its laser-beam eyes. Yes. It is. 

Laser Cat, in all its inflatable glory, was commissioned by ADC (Art Directors Club), the world's first organisation dedicated to the advertising and design community and conceived by Hungry Castle, the Barcelona-based creative duo whose projects blend fashion and public art have made a global impression.


Creatives worldwide are encouraged to submit their artwork (drawings, sculpture, paintings, photography, cat photography and more) to Laser Cat. He accepts all sorts of artworks apart from commercial work. (Adverts give him gas.) You can 'feed' Laser Cat your work here.

 Laser Cat curates the submitted art but it’s the public that fire it into public space and onto public buildings. This large-scale installation can project 50 different artworks a night to the sound of 50 different soundtracks and laser combinations. The viewer controls the content by coming on stage and pressing a giant button when they feel it’s time to change the artwork being projected. To date Laser Cat has received over 15,000 personal art submissions.


Laser Cat is a travelling art show, having already exhibited at the Frank Gehry designed New World Center in Miami Bach and Disseny Hub Museum in Barcelona. People around the world from Berlin to Buenos Aires and Shanghai to Sydney have fed their art to Laser Cat. The goal is to project people’s personal art in different countries and give them the opportunity to personally experience it in in their home city. Laser Cat is a global movement but note that he takes his location, particularly the people who have submitted from that location into consideration when curating the show. 


ADC's near-century long mission is to honour the artistry and craftsmanship of commercial art by embracing the world of fine art. Laser Cat follows that mission by rallying graphic designers, illustrators, photographers, copywriters, art directors, filmmakers  to take off their professional hats, if only for a moment, and celebrate the childlike enthusiasm that lead so many of us to our careers in the first place. Laser Cat is serious passion without being the slightest bit serious.


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lbbonline.com, Fri, 06 Jun 2014 15:53:52 GMT