The Art Directors Club of Europe (ADCE), association headquartered in Barcelona that gathers 4.682 advertising creatives and designers from 20 European countries, has presented “The Annual of Annuals 2012”, the only publication that compiles all of the best design and advertising works awarded in Europe during 2012.
The book, presented by Johannes Newrkla, one of the association’s founders, showcases in its more than 500 pages the 29 winning projects and the 185 nominees in the 21st Edition of the Best of European Design and Advertising Awards, granted by the ADCE and considered the utmost advertising distinction at the European level. It also includes all “Gold” and “Silver” winning works from the regional festivals of each country (454 works).
The distinctions awarded by the ADCE are considered a sort of “champions league” since all the advertising works eligible have previously been awarded “Gold”, “Silver”, “Bronze” or “Shortlist” in the competitions of creative clubs from their respective countries of origin.
Source of inspiration
According to Austrian Johannes Newrkla, “the book constitutes a unique opportunity to access the latest in European works and advertising sensibilities, since the reader can find all the originals from 18 countries in one single volume.”
In the opinion of the ADCE, “the book can be a good source of inspiration for advertising creatives, communication professionals, graphic designers or art directors, yet it can also be of interest for all those people with artistic sensibilities for design and advertising”.
‘The Best of the Best’
Designed and edited in Barcelona by creative studio Bisgràfic, the ADCE book is a collection of “the best of the best” in advertising creativity from Europe and is the only editorial proposal to group the latest trends as, for example, campaigns for mobile devices and social media. “The Annual of Annuals” recognizes, as well, works in events and installations that may serve as launching platforms for new products or brands.
European Jury from 17 countries
The book is the outcome of the evaluation and selection by 56 creatives from 17 European nationalities gathered recently in Barcelona to judge and choose the best campaigns for radio and television, advertising print, digital advertising, design, events, and new media.
The jury assessed 971 projects from 23 countries to award the “Grand Prix”, the maximum distinction, as well as “Gold” awards and “Nominations”. In total, 185 works were nominated and 29 were awarded “Gold”, in the different categories. The best European student and the best young creative were also awarded.
The ‘king’ of Europe
The advert "The Bear", by French agency BETC for CANAL +, is the winner of the “Grand Prix” at the Best of European Design and Advertising Awards this year and, therefore, one of the main projects in the book. It is a surprising television commercial filled with humor, which tells the story of how a bear skin rug becomes a famous Hollywood film director.
Another distinguished work is the “Gold” winner in Mailings and New Use of Media categories, “The Solar Annual Report". It is a publication for an Austrian solar energy company that, through the use of innovative materials, can only be read under sun light.